Developing territorial and societal cooperation

Developing territorial and societal cooperation

Locally rooted partnerships

MMV does not see its establishments as disconnected or self-contained spaces. The brand is embedded in resorts, valleys, stakeholder networks, and territories that it aims to help bring to life.

This begins with concrete local partnerships. MMV relies on more than 10 local partnerships (producers, associations, and reuse centers), and contributes to the Régénération montagne initiative focused on renovating mountain real estate. The brand also increasingly promotes short supply chains in its food services and aims to raise the share of spending directed toward suppliers aligned with the Paris Agreement and rooted in the territories where it operates.

Solidarity and circular initiatives

This spirit of cooperation also extends to reuse, solidarity, and circular economy actions: donation of linen to the EKO association, recovery of tableware and furniture by the Briançon reuse center, partnership with Sapocycle to recycle and redistribute soaps, and local use of compost from food waste, benefiting individuals, professionals, and local farmers.

MMV also supports solidarity initiatives:

The ambition is clear: to develop projects that create value not only for customers, but also for the people and territories that sustain mountain life.