Inspiring customers, employees, and partners toward a desirable future

Training and engaging teams

Internally, training plays a central role.

100% of MMV employees have been introduced to the Mountain Climate Fresk.

The brand is also rolling out a broader support program, including the CEC Alpes 2024 pathway, sustainability training for club managers, carbon footprint training, awareness of eco-design, a Responsible Purchasing Fresk, as well as an CSR kiosk at the start of the season.

Raising awareness without guilt

For customers, MMV has chosen a positive and educational approach. Its mobile app features a dedicated section on MMV’s initiatives, including eco-friendly actions, an environmental charter, recycling guidelines, soft mobility, biodiversity, shuttle services, and bike rentals. The brand has also trained 80 activity leaders in the Mountain Fresk and is developing awareness initiatives in its clubs through games, activities, and content tailored to both children and adults.

This dynamic is complemented by a strong social commitment.

100% of seasonal workers are provided with accommodation, and €400,000 was invested in renovating seasonal housing in 2024, to concretely improve the living and working conditions of those who keep the clubs running every day.