Preserving life

For MMV, preserving life means acting on resources, biodiversity, and usage patterns.

Preserving resources

The brand has set several key targets:

Developing a more sustainable food offering
Reaching 80% local or certified products by 2028
Limiting pollution
Ending the use of chemical and phytosanitary products for maintenance and cleaning by 2026
Aiming for net-zero land artificialisation by 2028

In 2025, MMV has already reached 29% local or certified food products, with a clearly defined trajectory for the coming years.

Reinventing the plate

This focus on living systems is also reflected in the dining experience. Through Happy Eats and its “committed plate” concept, MMV is evolving its food offering toward more local, certified, vegetarian options that are more respectful of natural resources.

In winter 2025, the brand has already recorded a 20% reduction in animal-based protein compared to winter 2023, and 60,000 guests took part in its 100% plant-based evenings.

Enhancing the guest experience

Preserving life also means making intentional choices in the guest experience. In summer, MMV offers guided hikes to discover local biodiversity. In winter, this awareness continues through snowshoe outings. The brand also phases out certain high-impact activities such as snowmobiling, and instead offers educational booklets and sustainability-focused activities for children.

Measured Objectives!

30% of food products are certified or locally sourced, zero single-use plastic

100% of cleaning and household products are certified (Ecocert, Ecolabel, etc.) or natural products for maintenance supplies

Winner of the government call for projects on water management

Partnership with Mountain Riders: “Zero litter in the wild by 2030”

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